How to Add Text After or Before Product Title in WooCommerce?

How to Add Text After or Before Product Title in WooCommerce?

Do you want to add text after or before the product title on the woocommerce single product page? And you don’t know how to do that?

Don’t worry!

We will learn this tutorial, how you can add a title after or before product title step-by-step guide.

So as you know woocommerce is the most popular eCommerce platform to build the online store with WordPress. The woocommerce plugin is free of cost but there are more plugins that are paid. You can use them to enhance the functionality. It is up to you, you want to use it or not.

There are many customizations available in the woocommerce plugin using the action/hooks. You can customize the functionality which is customizable. Like you can also add text after or before add to cart button, make custom product view counter and redirect to checkout, etc.

So today, we will customize the product title on a single page by adding the text after or before it. And also on woocommerce shop archive page.

But there is no specific action or filter hook in woocommerce for the product title to customize it directly but still have a solution, you can customize it using the other action hooks. We will see this in the below tutorial.

Let’s get started.

Before starting to add text after or before woocommerce product title, let’s see the default layout of a single product page and product title.

Default Single Page Product Title

let’s now start to add text after the product title.

Add Text After the Product Title

We will use the woocommerce_single_product_summary action hook to modify the default product title with our text append to it.

Syntax: do_action('woocommerce_single_product_summary', $post, $product);

The woocommerce_single_product_summary allows us to add your custom code on a single product page inside the product information section. It will call, just before the product title. See the following image to understand visually where this hook call.

WooCommerce Visual Hook Guide

Hope you understand the visual guide for woocommerce_single_product_summary on the single product page. You can see a full-page visual guide here.

Now we will use this same action hook to add text after product title. So let’s now make the function hook.

In the above code, first, we removed the default product title using the remove_action() function. Then we make our custom function to append custom text to the product title.

We used the the_title() function and concatenate our custom code variable in it.

Syntax: the_title( string $before = '', string $after = '', bool $echo = true )

So add the above code snippet to your child’s theme and save it. It will show you the custom text after the product title and further you can style it using the CSS as per your requirements.

After adding the code, you will see the product title and custom text like in the following image.

Add Text After Product Title

Add Text Before the Product Title

To add the before the text to the product title, we have two ways to do this. First, we will use the same action hook as we did for “after product title” and second for using the woocommerce_before_single_product_summary. Both the ways work fine and the result will be the same as the text before the product title.

Using the woocommerce_single_product_summary

It will be the same process as we did above. We just have to change the concatenation variable position. In the above code snippet, we concatenate it with the “after” parameter but in this method, we will concatenate it with the “before” parameter. See the following code snippet.

Using the woocommerce_before_single_product_summary

The woocommerce_before_single_product_summary allows us to add the custom code just before the main start of product information block.

So let’s add the text before the product title using this hook.

So add the one code snippet from above both of them in your theme’s functions.php file and save it. And you will see the screen like the below image.

Add Text Before Product Title

OK, so all the above code snippets are only for woocommerce single product page.

But what if you same things also want on the shop page or product archive page?

Then you have to make another action hook to achieve the same functionality on the shop page. We will make a hook for all looped products to customize the loop product title and add custom text with it.

Add Text After or Before on the Shop Page/Archive Page

We will use the woocommerce_shop_loop_item_title hook to add the custom text after or before the product title. Let’s see the following code.

In the above code, we make an action hook for the loop product and did the same thing, product title concatenates with custom text variable. But in this case, we use the get_the_title() function because now we are customizing the title in the loop.

So save the code and you will see the result same as the below image.

Customize Product Title on Shop Page

Hope you understand, how you can customization in woocommerce and add custom text after or before the product title.

If you have still have questions please ask me in the comment section. I would like to help you with that.

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About the Author: Aman Mehra

Hey! I'm Aman Mehra and I'm a full-stack developer and have 5+ years of experience. I love coding and help to people with this blog.


  1. Hello,

    I would like to add a custom text in/after the woocommerce_after_shop_loop_item.
    * ONLY on the Shop Page/Archive Pages
    * ONLY for variable products, not simple

  2. Hi, how can i add a custom field after product title, instead of custom text?
    F.e. i need to add the ‘serial’ custom field (that will display a serial number)

    1. First, you have to add new custom field in product meta tab using the woocommerce_product_options_general_product_data and woocommerce_process_product_meta hook and then get the value of this field at frontend using get_post_meta() function. See reference from stackoverflow here

  3. Hi how would I alter this so that i can add an attribute before or after such as size. I assume i would need to just replace the span with something?

    1. No, It will only work for product title because we are using the the_title() function. If you want to add text somewhere else, check your woo-commerce plugin’s /single-product template folder and find the appropriate hook where you want to add custom text.

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